United Airlines announced they’ll be increasing service between Newark and London Heathrow (LHR) by adding a 5th daily flight between the two cities.

United will also deploy their retrofitted Boeing 767-300ER aircraft on this route which features 46 United Polaris business class seats, indicating that United feels strongly they can sell more premium seats in this market.

American Airlines and British Airways have a robust operation between New York’s John F. Kennedy and London Heathrow, similar to Delta’s and Virgin Atlantic’s, however United doesn’t have a partner in London, so they’re tackling this highly competitive route on their own.

Per United Airlines,

United Airlines announced every flight between Newark/New York and London Heathrow will be operated with its newly reconfigured Boeing 767-300ER aircraft. The extended cabin features 46 United Polaris business seats in the premium cabin and 22 United Premium Plus seats. United’s fifth daily nonstop flight is available for sale starting tomorrow, July 27 for travel beginning Sept. 15, 2019.

The reconfigured Boeing 767-300ER aircraft features 16 additional United Polaris business class seats – a more than 50 percent increase in all-aisle-access seating – bringing the total premium cabin seat count to 46. The aircraft will also feature 22 United Premium Plus seats (becoming the first United 767-300ER to offer this seat type); 47 Economy Plus seats and 52 Economy seats. United will operate the reconfigured 767 – which will feature the highest proportion of premium seats on any widebody aircraft operated by any U.S. carrier – between Newark/New York and London, offering more premium seats in the largest premium route in the world.

We’ve covered how United recently announced United Airlines Announces New Service to Prague, Amsterdam, and the Amalfi Coast, United Airlines Announces New Boeing 787 Routes from Newark, United Airlines Adds Washington, D.C. to Tel Aviv (TLV) Service, United Airlines Announces Several New Domestic Routes, United Airlines Launches Several New Routes, and United Airlines Announce Several New SFO International Routes

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What are your thoughts on United’s 5th daily flight from Newark to London? Feel free to share in the comments below where you’re looking forward to going.