As Hyatt’s acquisition of Two Roads Hospitality, we’re starting to see some branding changes amongst hotels. As a result, the Chicago Athletic Association Hotel will be rebranded from Joie de Vivre Hotels to the Unbound Collection by Hyatt brand.
It does seem like there’s a lot in similarities between both brands, so I wouldn’t be surprised if Hyatt at some point was to rebrand all the Joie de Vivre properties to the companies other brands including the Unbound Collection.
However, when Marriott acquired Starwood, they’ve still kept both Autograph Collection and the Luxury Collection brands, despite many similarities, so it’s hard to say what’s Hyatt’s long term plan is at this point.
Per Hyatt,
Chicago Athletic Association Hotel will remain a Category 4 property in World of Hyatt’s award chart. However, this shift in brands will affect World of Hyatt members’ earning toward two existing World of Hyatt awards, including:
Members with eligible stays at Chicago Athletic Association Hotel booked prior to November 1, 2019 with a check-out date November 1, 2019 through December 31, 2019 will earn Joie de Vivre brand credit. If this eligible stay is the member’s first eligible stay at a Joie de Vivre hotel, the member will earn a one-time 2,000-point bonus and Joie de Vivre brand credit for their first eligible stay at a Joie de Vivre hotel as part of the World of Hyatt New Brand Offer their first stay will also count toward earning a free night in a category 1-4 Hyatt hotel when staying at 5 different Hyatt brands.
As a reminder, World of Hyatt is offering an exclusive member offer to encourage the trial of these brands. Members can earn 2,000 Bonus Points for their first qualifying stay exploring participating hotels in each of the new brands, plus a free night (at a Category 1-4 property) when they try all four brands.
See related World of Hyatt posts:
- World of Hyatt Welcomes Joie de Vivre Hotels
- Thompson Hotels Joins World of Hyatt Program
- Hyatt & Small Luxury Hotels of the World (SLH) Loyalty Alliance
- World of Hyatt Grows SLH Loyalty Alliance with Added Participating Hotels
- World of Hyatt Adds 57 More SLH Properties to Program
- Destination Hotels Join World of Hyatt Program
Have you stayed at Chicago Athletic Association Hotel before? Feel free to share your thoughts in the comments below.
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Well, I do agree that Hyatt doesn’t really need both JDV and Unbound for unique “one off” hotels, unless Hyatt has some secret growth plan for JDV.
However, there is one huge difference between JDV and Unbound. JDV is a brand comprised almost exclusively of hotels that JDV scouted, bought and turned into boutique hotels, vaguely like the Doubletree management of decades ago. Unbound is almost exclusively independent hotels that have become quasi Hyatts just to get into the Hyatt reservation system.
Let’s hope Hyatt management has the good sense to keep JDV’s development team on board. It would be a disappointment to find out Hyatt only bought JDV to juice up the footprint.
So when do they earn Unbound Collection credit? Is there a reference to a source? So if I book 11/2 for an 11/2 stay does that earn Unbound or JDV? Thanks