Effective today, April 25, 2020, The Maxwell, New York City, Tribute Portfolio is ceasing operations and permanently closing. Several factors went into this decision including the COVID-19 pandemic, forcing the hotel to close.
For those not familiar this was previously the original W New York and transitioned to the Maxwell back in 2018. This property was starting to show its age and really didn’t have any changes since it left W Hotels, and in order to continue to operate a major renovation would of likely been needed.
Since leaving W Hotels, the property’s Bliss spa closed and the hotel’s Whisky Blue bar is permanently closed, and neither were replaced, so it seems like the hotel either could find new tenants or didn’t want to replace either knowing that the hotel’s future was unclear.
Having the Maxwell New York City permanently close marks the first closing of a major hotel in New York due to COVID-19. Despite a slow decrease in new cases, I suspect that we will unfortunately see more other properties in NY that may also close and not reopen.
Despite the hotel announcing that they’ve permanently closed, it’s still unclear what the future of the building holds. It’s possible it could sit vacant for several year, another hotel company could take it over or even it could be converted to a residential building.
Have you stayed at The Maxwell New York City before? Feel free to share your thoughts on the property in the comments below.