Hyatt announced it will be acquiring the Mr. & Mrs. Smith platform as it continues to expand in the luxury travel market. The transaction is expected to close by the end of 2023.

Mr. & Mrs. Smith is similar to Hyatt’s existing partnership with Small Luxury Hotels of the World (SLH), where World of Hyatt members can earn and redeem Hyatt points.

Per Hyatt,

Hyatt Hotels Corporation and Mr & Mrs Smith today announced an agreement for a Hyatt affiliate to acquire London-based Mr & Mrs Smith, a platform offering direct booking access to a carefully curated and growing collection of over 1,500 boutique and luxury properties in some of the world’s most desirable locations. 

Hyatt will acquire 100 percent of the asset-light Mr & Mrs Smith platform for an enterprise value of £53.0 million in cash consideration.

The planned acquisition of Mr & Mrs Smith is expected to build on Hyatt’s leadership position in luxury and further strengthen Hyatt’s distribution capabilities, especially across Europe – through forging relationships with additional hotel owners and more than 1 million loyal Mr & Mrs Smith members. 

The anticipated move will have the potential to unlock access to more than twice the number of global boutique and luxury properties within Hyatt direct booking channels, and Hyatt is exploring ways to enable World of Hyatt members to earn and redeem points across eligible hotels in the Mr & Mrs Smith collection.

Hyatt continues to look to expand in Europe and the acquisition of the Mr. & Mrs. Smith platform, will allow them to expand their reach.

As Mr. & Mrs. Smith doesn’t manage the hotels on their platform, I wouldn’t expect any tangible World of Hyatt benefits when booking other than the ability to earn and redeem points, however no specifics have been announced yet.

What are your thoughts on Hyatt’s acquiring the Mr. & Mrs. Smith platform? Feel free to share your thoughts in the comments below.