Starbucks Rewards has announced some major changes to their rewards program which will go into effect on February 13, 2023, however for those used to the current system, these changes could be considered a devaluation.
The last Starbucks Rewards changes happened back in 2019, where free beverages went from 125 stars to 150 stars.
Currently free bakery items start at 50 stars and these will be increasing to 100 stars, whereas free beverages are now 150 stars are increasing up to 200 stars.
Beginning February 13, 2023, the following changes to Star redemption will take effect:
- 100 Stars may be redeemed for one (1) of the following items: hot brewed coffee or hot steeped tea, iced brewed coffee or iced brewed tea, OR a bakery item (such as a cake pop or cookie), OR a packaged snack (such as popcorn or potato chips) OR one (1) Cold Siren Logo Plastic To-Go Cup (24 oz only) or one (1) Siren Logo Plastic Hot Cup (16 oz only).
- 200 Stars may be redeemed for one (1) of the following items: any handcrafted beverage (such as a latte or Frappuccino® blended beverage) OR any hot breakfast item (such as a breakfast sandwich or oatmeal).
- 300 Stars may be redeemed for one (1) packaged salad or lunch sandwich OR one (1) packaged protein box, OR one (1) packaged coffee item (such as whole bean coffee). Packaged coffee availability may vary by store location.
What are your thoughts about the new Starbucks Rewards program? Feel free to share in the comments below.